RootsTech is a family history and technology conference and trade show held annually in the Salt Palace Convention Center in Salt Lake City, Utah. In 2019, the very first genealogical convention took place outside of the US, with London being the chosen location to host over a million guests for a week of keynote talks, exhibitional fairs and family entertainment. The project entailed all of the conference branding, both print and video, and daily social media posts before and during the conference. A style guide had to be created from scratch and implemented across all created products.
