The challenge was to introduce a Christ-centred Easter to those who don't believe in Christ. The idea to humanise ourselves through the challenges that we experience day-to-day became the focal point of this campaign. From simple challenges such as first day of school nerves to more painful ones such as divorce and the death of a loved one, the audience, whether believers or not, were able to see Christ in an individual, reachable level. The campaign was launched worldwide reaching a total of 10 Million viewers during the first weekend of its launch. The video was produced and launched in a total of 26 languages.
